“High click-through-rate drives video success more than high retention.”
disagrees
the data runs the other way here
Held 16 days · Last changed Oct 7, 2026 · 2 changesdisagrees on 3 of 5 pooled public channels · inconclusive on 1
What the check does
Per video, scale CTR and retention to channel-relative units (each value's distance from the channel's median, divided by the channel's typical spread). Fit a linear regression of total views against both. If the magnitude of the CTR coefficient is at least 1.5× the retention coefficient, the data agrees that CTR dominates on this channel.
The reading
0.50×
Checked on 42 videos ·
How the verdict has moved
- Oct 22, 2026disagrees
- Oct 7, 2026 – Oct 21, 2026disagrees
- Oct 1, 2026 – Oct 6, 2026agrees
- Sep 27, 2026 – Sep 30, 2026agrees
- Sep 11, 2026 – Sep 26, 2026inconclusive
Where the belief comes from
MrBeast school of creator advice; widely contested.
Checked against
Keep reading
The rest of the record
This belief sits in a ledger of fifty, each one re-checked every day. These surfaces carry the rest of it.