Benchmarks
Half the videos in the shared pool are past 15 views a week after publishing.
Every range here is measured from real connected channels that share their stats — where a group’s channels sat, and the middle of it. This is where the reference readings on every dashboard come from: the typical views, subscribers, uploads, CTR, traffic mix, and retention for each group of matched channels. Nothing here is a target, and no channel is named.
At least 2 channels share their record here — under 100 subscribers, 100–999 subscribers, and 1,000–9,999 subscribers; in their first year and one to three years old; posting Shorts and longer videos.
How views build, day by day
The shaded area is where the pool’s channels sat at each age, and the line through it is the middle. It is shaded only at the ages the record stores a pair for.
A video, after it publishes
| Day | The middle views since publishing | Where the pool sat |
|---|---|---|
| Day 1 | 5 | 1 to 33 |
| Day 7 | 15 | 3.3 to 74 |
| Day 14 | 21 | 9 to 89 |
| Day 30 | 25 | 11 to 120 |
| Day 90 | 26 | 1 to 9,600 |
A channel, after its first video
| Day | The middle views since the first video | Where the pool sat |
|---|---|---|
| Day 7 | 27 | 8 to 990 |
| Day 30 | 610 | 300 to 4,400 |
| Day 90 | 19,000 | 1,500 to 38,000 |
| Day 180 | 42,000 | 19,000 to 66,000 |
| Day 365 | 70,000 | 22,000 to 120,000 |
The groups, and what each one runs at
A group is channels matched on size, age, and the shape of what they post. A channel is read against the narrowest group the record can fill.
The whole shared channel pool
Reach
- views, last 28 days
- 1,7001,500–3,900
- first-week views per video, channel by channel
- 116–33
Growth
- net subscribers, last 28 days
- 10–6
- uploads, last 28 days
- 10.5–17
Impressions & CTR
- CTR, last 28 days
- 6.1%3.5%–7.7%
Retention
- audience still watching at halfway
- 25.2%14.5%–30.4%
Channels posting longer videos
Reach
- views, last 28 days
- 3,900220–5,600
Growth
- net subscribers, last 28 days
- 3.51–6
- uploads, last 28 days
- 10–25
Impressions & CTR
- CTR, last 28 days
- 6.1%2.6%–7.7%
Channels posting Shorts
Reach
- views, last 28 days
- 1,6001,500–1,700
- first-week views per video, channel by channel
- 1811–80
Growth
- net subscribers, last 28 days
- 50–10
- uploads, last 28 days
- 81–33
Impressions & CTR
- CTR, last 28 days
- 6.1%3.5%–8.6%
Retention
- audience still watching at halfway
- 16.9%3.6%–40.1%
Channels in their first year and posting longer videos
Reach
- first-week views per video, channel by channel
- 6.82–33
Retention
- audience still watching at halfway
- 26.5%23.9%–33.3%
Channels one to three years old and posting longer videos
Reach
- views, last 28 days
- 2,000220–3,900
- first-week views per video, channel by channel
- 1,0004–2,100
Growth
- uploads, last 28 days
- 0.50–1
Impressions & CTR
- CTR, last 28 days
- 6.9%6.1%–7.7%
Retention
- audience still watching at halfway
- 18.4%7.3%–29.4%
Channels one to three years old and posting Shorts
Reach
- first-week views per video, channel by channel
- 4918–80
Growth
- uploads, last 28 days
- 4.51–8
Retention
- audience still watching at halfway
- 10.2%3.6%–16.9%
Channels with under 100 subscribers, in their first year, and posting longer videos
Reach
- first-week views per video, channel by channel
- 62–7.5
Retention
- audience still watching at halfway
- 25.2%23.9%–26.5%
Where these ranges come fromHide where these ranges come from
Each row is one stored group reading: the group’s middle value for the window named on the row, and a span beside it. Which span depends on how many channels are in the group. Under five, it is the lowest and the highest value the group’s own channels recorded — an interpolated inner half of two or three channels can name an interval no channel occupied. From five channels up it is the inner half: the quarter above and the quarter below that middle value. Either way it is printed only where the group’s own pair is stored, never estimated. Every number is copied into each pooled channel’s daily file, which is where these are read from — so each group carries the day it was recorded through rather than the page carrying one date.
These groups are drawn from 2+ channels. The number is a floor, not a tally — the exact membership of a group is never stored.
Sharing is on from connect and an owner can turn it off at any time, which deletes that channel’s contributed data on the next daily build. The connect page says so before the Google sign-in step. Public pooled channels are listed by name on the directory; the numbers here name no one.
Every connected channel gets the pool reference readings — the typical-for-channels-like-this ranges — whether or not it shares. Sharing decides what goes into the pool, never what a channel reads from it.
Keep reading
Where these numbers sit
Benchmarks are the pool's output. These surfaces describe the pool itself, and the machinery that produced every number on this site.