Traffic Sources

Where do views come from? YouTube surfaces videos in different places — this shows which ones are driving traffic and how they evolve over time.

80% of views come from Suggested Videos — typically what YouTube does when matching content to viewers of similar videos.

Source diversity

0.18

Simpson 0–1 · below a typical 7-source channel

Algorithmic dependency

100%

share of latest-day views from Browse, Suggested, and Search

Audience persistence

47%

share of last week's audience back this week

Suggested for Viewers

YouTube reaches new viewers

80% of views come from Suggested Videos — typically what YouTube does when matching content to viewers of similar videos.

Classified as Suggested for Viewers because more than 50% of views come from Suggested Videos.

Understanding traffic sources

  • Browse / Homepage: YouTube showed the thumbnail on someone's homepage or subscription feed
  • Suggested Videos: The video appeared in the sidebar or as "up next" after another video
  • YouTube Search: Someone searched for something and found this video
  • Channel Page: Someone visited the channel page and clicked a video
  • External: Traffic from outside YouTube (Google Search, social media, websites)

Traffic sources by share

Click a source for the full daily history

  • Suggested Videos80.3%
  • Browse / Homepage13.4%
  • Channel Page3.2%
  • Direct / Unknown1.7%
  • Other YouTube0.5%
  • Playlist0.4%
  • YouTube Search0.2%
  • External0.1%
  • End Screen0.1%
SourceShare of ViewsThis source's views as a % of the channel total.ViewsClick RateShare of times the thumbnail was shown that became a view.Watch TimeTotal hours watched from this traffic source.Daily TrajectoryTrend in views from this source over recent days.
Suggested Videos
80%
6481.5%26h 47m
Browse / Homepage
13%
1083.8%2h 18m
Channel Page
3%
2614.3%28m
Direct / Unknown
2%
149m
Other YouTube
1%
413m
Playlist
0%
312.5%18m
YouTube Search
0%
225.0%2m
External
0%
10m
End Screen
0%
10m

Country mix over time

Channel-wide daily views by country · through 2026-04-28. Country reach typically widens incrementally; the band shape often holds even when overall volume changes.

Daily views by country, top 6 shown, through 2026-04-28Stacked area: each band is one country's daily share of views. Top countries: United Arab Emirates, United States, India.
United Arab EmiratesUnited StatesIndiaUnited KingdomSouth AfricaCanadaOther